Nov 27, 2025
In this episode, I interview Hursh from Optiventure, a new business that specialises in supplements for hikers. Inside, he shares some insights about their business journey and what they are trying to accomplish in the outdoor space.
Inside, we cover:
- What was the inspiration behind Optiventure (and a look at the beginnings and early journey of their business)
- What Optiventure are trying to do in the supplements space (and why they believe their product is unique in the outdoor market)
- Some of the challenges they have faced in their business journey so far
- Who their product is for (and what particular benefits their supplements are intended to provide)
- Where supplementation fits into the bigger picture (Hint: it is never supposed to be a replacement for good eating or training habits!)
Want to learn more about Optiventure? You can find them here:
- Website: https://optiventure.co/
- Instagram: https://www.instagram.com/optiventure.co